1. PRE-LAUNCH PHASE (3-6 months before launch)

A. Market Research and Positioning

  • Conduct Market Research: Identify the target audience, understand their pain points, and gauge the competitive landscape.
  • Value Proposition: Clearly articulate how RiskShare offers unique value compared to traditional insurance and other P2P platforms.

B. Branding and Messaging

  • Develop Branding: Create a memorable logo, tagline, and brand guidelines.
  • Craft Core Messages: Develop key messages that highlight benefits like cost savings, community trust, and transparency.

C. Website and Social Media Preparation

  • Launch a Teaser Website: Create a landing page with basic information, a countdown timer, and an option to sign up for updates.
  • Set Up Social Media Profiles: Establish a presence on major platforms (Facebook, Twitter, LinkedIn, Instagram).

D. Content Creation

  • Educational Content: Start creating blogs, whitepapers, and infographics explaining P2P risk sharing and the benefits of RiskShare.
  • Teaser Videos: Produce short videos that build anticipation.

2. LAUNCH PHASE (0-3 months before launch)

A. Public Relations

  • Press Release: Distribute a press release announcing the launch date, key features, and benefits of RiskShare.
  • Media Outreach: Reach out to industry influencers, bloggers, and journalists for coverage.

B. Influencer Marketing

  • Identify Influencers: Partner with influencers in the finance, insurance, and tech spaces to promote RiskShare.
  • Sponsored Content: Arrange for influencers to create content around the platform's launch.

C. Advertising

  • Digital Ads: Run targeted ads on Google, Facebook, LinkedIn, and industry-specific sites.
  • Retargeting Campaigns: Use retargeting to reach people who visited the teaser website.

D. Community Engagement

  • Webinars and Workshops: Host webinars explaining how RiskShare works and its benefits.
  • Online Community Building: Create and engage with communities on platforms like Reddit, Quora, and industry-specific forums.


A. Launch Event

  • Virtual Launch Event: Host a live-streamed event with demos, Q&A sessions, and guest speakers.
  • Social Media Takeover: Run a coordinated social media campaign with live updates, testimonials, and interactive content.

B. Promotional Offers

  • Referral Program: Launch a referral program to encourage early adopters to invite others.
  • Discounts and Incentives: Offer limited-time discounts or bonuses for new sign-ups.

C. Media Blitz

  • Interviews and Features: Secure interviews and features in industry publications and popular media outlets.
  • Influencer Posts: Coordinate with influencers to post about the launch simultaneously.

4. POST-LAUNCH PHASE (0-6 months after launch)

A. User Feedback and Improvement

  • Surveys and Feedback: Collect user feedback to understand their experience and identify areas for improvement.
  • Continuous Updates: Regularly update the platform based on user feedback and market demands.

B. Content Marketing

  • Case Studies: Publish case studies showcasing success stories and satisfied users.
  • Blog Posts and Articles: Continue publishing educational and promotional content.

C. Community Building

  • User Community: Create a forum or social media group for users to share experiences and tips.
  • Customer Support: Provide robust support through multiple channels to ensure user satisfaction.

D. Partnerships and Collaborations

  • Strategic Partnerships: Form partnerships with other fintech companies, insurance brokers, and community organizations.
  • Affiliate Programs: Launch an affiliate program to incentivize third-party promotions.


  • KPIs: Track key performance indicators such as website traffic, conversion rates, user sign-ups, and user engagement.
  • Analytics Tools: Use tools like Google Analytics, social media analytics, and CRM software to measure campaign effectiveness.
  • Adjust Strategies: Continuously refine strategies based on performance data and feedback.