Platform
P2P versus Traditional
Cornerstone of P2P Risk Sharing
Smart Contracts
Serverless Infrastructure
Initial Funding / Platform Costs
Promotional Campaigns
Opportunities
Members
Investment Fund
InfoShop
Forum
Biometrics
Network Effect
AI Claim Settlement
Advisors
Investment Fund
CRM and DMS
Experts
CRM and DMS
Outline
1.
PRE-LAUNCH PHASE (3-6 months before launch)
A.
Market Research and Positioning
Conduct Market Research:
Identify the target audience, understand their pain points, and gauge the competitive landscape.
Value Proposition:
Clearly articulate how RiskShare offers unique value compared to traditional insurance and other P2P platforms.
B.
Branding and Messaging
Develop Branding:
Create a memorable logo, tagline, and brand guidelines.
Craft Core Messages:
Develop key messages that highlight benefits like cost savings, community trust, and transparency.
C.
Website and Social Media Preparation
Launch a Teaser Website:
Create a landing page with basic information, a countdown timer, and an option to sign up for updates.
Set Up Social Media Profiles:
Establish a presence on major platforms (Facebook, Twitter, LinkedIn, Instagram).
D.
Content Creation
Educational Content:
Start creating blogs, whitepapers, and infographics explaining P2P risk sharing and the benefits of RiskShare.
Teaser Videos
: Produce short videos that build anticipation.
2. LAUNCH PHASE
(0-3 months before launch)
A.
Public Relations
Press Release: Distribute a press release announcing the launch date, key features, and benefits of RiskShare.
Media Outreach
:
Reach out to industry influencers, bloggers, and journalists for coverage.
B.
Influencer Marketing
Identify Influencers:
Partner with influencers in the finance, insurance, and tech spaces to promote RiskShare.
Sponsored Content:
Arrange for influencers to create content around the platform's launch.
C.
Advertising
Digital Ads:
Run targeted ads on Google, Facebook, LinkedIn, and industry-specific sites.
Retargeting Campaigns:
Use retargeting to reach people who visited the teaser website.
D.
Community Engagement
Webinars and Workshops:
Host webinars explaining how RiskShare works and its benefits.
Online Community Building:
Create and engage with communities on platforms like Reddit, Quora, and industry-specific forums.
3.
LAUNCH DAY
A.
Launch Event
Virtual Launch Event:
Host a live-streamed event with demos, Q&A sessions, and guest speakers.
Social Media Takeover:
Run a coordinated social media campaign with live updates, testimonials, and interactive content.
B.
Promotional Offers
Referral Program:
Launch a referral program to encourage early adopters to invite others.
Discounts and Incentives:
Offer limited-time discounts or bonuses for new sign-ups.
C.
Media Blitz
Interviews and Features:
Secure interviews and features in industry publications and popular media outlets.
Influencer Posts:
Coordinate with influencers to post about the launch simultaneously.
4.
POST-LAUNCH PHASE (0-6 months after launch)
A.
User Feedback and Improvement
Surveys and Feedback: Collect user feedback to understand their experience and identify areas for improvement.
Continuous Updates: Regularly update the platform based on user feedback and market demands.
B.
Content Marketing
Case Studies:
Publish case studies showcasing success stories and satisfied users.
Blog Posts and Articles:
Continue publishing educational and promotional content.
C.
Community Building
User Community:
Create a forum or social media group for users to share experiences and tips.
Customer Support:
Provide robust support through multiple channels to ensure user satisfaction.
D.
Partnerships and Collaborations
Strategic Partnerships:
Form partnerships with other fintech companies, insurance brokers, and community organizations.
Affiliate Programs:
Launch an affiliate program to incentivize third-party promotions.
MASUREMENT AND ANALYSIS
KPIs:
Track key performance indicators such as website traffic, conversion rates, user sign-ups, and user engagement.
Analytics Tools:
Use tools like Google Analytics, social media analytics, and CRM software to measure campaign effectiveness.
Adjust Strategies
: Continuously refine strategies based on performance data and feedback.